One of the world’s leading authorities in Latin music and the Latin music industry, Leila is Billboard’s Chief Content Officer for Latin/Español, overseeing the brand’s coverage of Latin music in all its platforms, as well as all its Spanish-language content. A Fulbright scholar from Cali, Colombia, Leila was the first U.S. based journalist to prominently cover Latin music daily and has been instrumental in transforming its coverage and perception, writing cover stories of everyone from Shakira to Bad Bunny. Leila also programs the yearly prestigious Latin Music Week, launched Billboard’s Latin Women In Music franchise and spearheaded the launch of Billboard Español, Billboard’s all-Spanish website which is now the most visited Spanish language media platform dedicated to music in the world. Leila has degrees in classical piano performance from Manhattan School of Music and a master’s from USC’s Annenberg school and has published five books, including her acclaimed 'Decoding Despacito: An Oral History of Latin Music' (Penguin Random House), and award-winning novel 'Tell Me Something True' (Hatchette). She hosts “In-Tune With Leila Cobo,” an interview show seen on Reach TV and received the TJ Martell foundation’s Music Industry Trailblazer award.
Find her on all social media @leilacobo
